November 6, 2005

The New Threat—Bloggers

By Tim | November 6, 2005 | Tags: General |

Forbes magazine has a troubling story this month titled “Attack Of The Blogs.” The story written by Daniel Lyons is troubling because of the threat it exposes—that of blogs publishing damaging stories filled with inaccurate information:

Forbes—”Bloggers are more of a threat than people realize, and they are only going to get more toxic. This is the new reality,” says Peter Blackshaw, chief marketing officer at Intelliseek, a Cincinnati firm that sifts through millions of blogs to provide watch-your-back service to 75 clients, including Procter & Gamble and Ford. “The potential for brand damage is really high,”says Frank Shaw, executive vice president at Microsoft’s main public relations firm, Waggener Edstrom. “There is bad information out there in the blog space, and you have only hours to get ahead of it and cut it off, especially if it’s juicy.” . . .

The story is decidedly negative toward blogs, but it’s a story that every blogger ought to read and carefully consider.

In my opinion, if a story is damaging but built upon truth, then ‘let the chips fall where they may.’ But a story with untruths is ugly, hurtful and irresponsible and a different matter altogether.

Truth Does Matter.

 

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